Collection: G.I.Joe

What is G.I.Joe?

Dive into the legendary world of G.I. Joe, an iconic American media franchise and line of action figures owned and produced by the renowned toy company Hasbro. From its inception, G.I. Joe has captured the imagination of children and collectors alike, becoming a beloved American icon among toys.

The initial product lineup featured action figures representing various branches of the U.S. armed forces, including the Action Soldier (U.S. Army), Action Sailor (U.S. Navy), Action Pilot (U.S. Air Force), Action Marine (U.S. Marine Corps), and later, the Action Nurse. The name 'G.I. Joe' pays homage to the generic term for a U.S. soldier, derived from the more general term 'G.I.'

Not only did G.I. Joe revolutionize the toy industry with its innovative action figures, but its development also led to the popularization of the term 'action figure.' With its rich history, diverse characters, and engaging storylines, G.I. Joe continues to captivate audiences and hold a special place in the hearts of fans worldwide.